You can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so. Try these three fundamental tips for effective online marketing:
1. Include structure, a theme and timeline for your posts.
Don’t make the mistake of posting items you think are interesting and splattering them on your social media outlets without having a plan of execution.
2. Understand that not all social media is the same.
Each social media outlet has its own strengths and weaknesses. Each platform also has its own formula for success, and often each carries a very different type of audience.
3. Post original content.
Social media reflects you and your company’s personality. The content that is posted should be original, and what will make it interesting is having it reflect your company’s culture.
The bottom line is that you shouldn’t expect customers to come running toward your website or retail shop if you don’t have an effective digital marketing plan.
(Source: Forbes.com)
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