An outdated website sends a message that you aren’t up on the latest trends.
There comes a time when every business needs to revamp and re-launch for maximum impact. Relaunching your site might seem almost overwhelming. Fortunately, there are some simple rules of thumb you can follow that will make your re-launch not only easy but successful.
1. Benchmarks
Before you launch your website redesign, be sure to familiarize yourself with your site’s traffic, bounce rate, average time on site and other stats so you have an accurate picture of how successful — or unsuccessful — your re-launch is.
2. Goals
Once you know where your traffic is, it’s time to set some goals for where you want it to be. What do you hope to accomplish with your re-launch? Do you want more traffic? Perhaps you want more visitors to convert into customers. Whatever your goals, write them out and then work backward on how you will get there.
3. SEO Still Matters
There are more than 1 billion websites on the World Wide Web. You have to stand out from all of those, rise up the ranks and somehow capture the attention of potential site visitors.
4. Test Different Browsers
Ideally, before you launch your new look, you should test how the site performs across different browsers and screen sizes. Choose the one you like best and see how your site might look on a mobile device or on a larger screen.
Read the FULL ARTICLE HERE at Duct Tape Marketing.
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