Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? Here is a four-step process to help you audit and adjust your next marketing plan.
#1: Evaluate Your Branding and Online Footprint to Ensure Consistency
First, you need to address brand health. Does your brand need some dusting off? Now’s the time to evaluate the past year. Look over all of your brand properties, logo, packaging, website, online stores, marketing materials, and digital marketing channels. What needs to be modified?
#2: Define Your Marketing Goals for the Year
Take a look at your marketing efforts from past years and analyze your performance. You might find that your company has grown or may need a change of direction. Review your products and services to determine any modifications you need to make for effective results.
#3: Organize and Prioritize Your Marketing Initiatives
Now that you’ve defined your goals, you’re ready for the more creative part of your yearly planning. Set a date to achieve all of your goals and objectives so you can start your course of action. Break the year into quarters.
#4: Plan Your Social Media Marketing Campaigns for the Coming Year
Planning your budget is the most important piece of the marketing mix. Don’t let this intimidate you. The U.S. Small Business Administration recommends that you spend about 8% of your gross revenue on marketing and advertising.
Now’s the time to preview the year ahead and make the necessary adjustments for the best performance of your marketing initiatives. (Source: Social Media Examiner)
Don’t have time to do it all yourself? The experts at Advantage Marketing can help. We’ll work with you to develop strategies to help your brand stand out, attract your ideal clients, and develop a road map to success in 2020. Learn more about how you can improve your online marketing with a total online presence audit and schedule an initial consultation.
