Make the most of your content marketing efforts and strategies by using time-saving tools. These three will help you effectively manage your time and help you gain valuable insights into your competitor’s strategies:
SEMRush – Analyze how you and your competitors are ranking with SEO
This is a useful tool for monitoring how you and your competitors are placing on Google and the traffic that you’re receiving. By entering a web address, you can get an overview of the traffic you are getting, plus valuable information about keywords, link building and paid vs. organic searches. You can also see your competitors’ best keywords, discover new competitors and analyze their performance.
Use this data to evaluate your marketing strategies, keep the traffic that you do have and use the most successful competitors’ keywords to improve your domain rank.
Free and paid versions available. Plans starting at $69.95 per month.
Buzzsumo – Discover and analyze which content is most popular
In the rapidly changing field of content marketing, Buzzsumo helps you keep up with what’s trending. This nifty tool collects data and helps you discover what content is being shared most frequently across the various social media networks. Buzzsumo will help you with content creation by analyzing competitors’ content marketing strategies, showing you what’s working for them and who their target audience is. Come up with better ideas, share great content, and find out who the industry leaders are.
Simply enter a domain or topic to see what is being shared most often. From here you can narrow your search through several filter types, view back links, and view who is sharing the content. This allows you to quickly identify what is working well, and what’s not.
Free and paid versions available. Plans starting at $99 per month.
Quill Engage – Get Google analytics fast, easy to read and free
This tool analyzes and gains insights from Google analytics and provides fast, easy to understand results sent to your email weekly and/or monthly. Quill Engage tells you how and why your site’s performance may be changing. With Quill Engage, you will understand what’s driving your traffic, get relevant analytics, and receive advice on how to improve performance all for free.
Use these tools to improve your current marketing plan, revamp a plan that isn’t working, or simply to maximize your marketing efforts. Let us know what you think. Have you tried any of these tools in your content marketing?
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