Company Summary
Advantage Marketing Consulting Services LLC is a marketing and communications firm that delivers comprehensive solutions for small to mid-sized businesses in the business-to-business and industrial sectors. Founded in 1996 by Loraine Kasprzak, MBA, the company provides strategic leadership and implementation support through a team of experienced marketing professionals.
With deep roots in engineering and a strong foundation in marketing, the firm bridges technical understanding with clear, results-driven strategies to help businesses grow visibility and generate leads.
Services Overview
- Fractional CMO+ Services: Senior-level marketing leadership backed by a team of marketing pros. Combines engineering and marketing expertise to lead implementation.
- Strategy Development: Custom marketing roadmaps using the “Strategy First” framework.
- Content Development & SEO: Expert guidance on content types that align with objectives and improve SEO.
- Trade Show Planning & Management: Comprehensive trade show execution and ROI maximization.
- Total Online Presence Audit: Reviews SEO, website, PPC, email, and social media for improvement areas.
- Marketing Advisor Program: Flexible support for smaller businesses needing expert help in short time blocks.
- Local SEO for NJ Businesses: Boosts local search and maps visibility.
- Review Management: Online review monitoring and engagement.
- Social Media Management: Custom social content and campaign support.
- Email Marketing: Strategic, lead-nurturing campaigns.
- Brand Development & Messaging: Builds compelling brand identities and messages.
- Communication Strategies: Streamlined internal and external messaging.
- Advertising & Corporate Image Consulting: Enhances public perception and advertising efforts.
Target Industries
- Professional Services – accounting firms, HR advisors, payroll providers
- Manufacturing & Distribution – industrial and logistics businesses
- Engineering & Environmental – technical and compliance firms
- IT, AI & Technology – MSPs, SaaS providers, innovators
- Nonprofits – community-focused organizations
- Construction & Contracting – general contractors, construction managers
- Career & Coaching Services – executive and career coaches
Case Studies
KRS CPAs
(Accounting Firm)
Challenge: Branding and recruitment support.
Solution: Fractional CMO engagement since 2014 focused on strategy and talent acquisition.
Outcome: Improved visibility and recruitment.
Northfield
Construction
Challenge: Leadership transition branding.
Solution: Clarified brand identity and mission.
Outcome: Positioned for continued growth.
Infoaxis
(IT Services)
Challenge: Weak online presence.
Solution: New strategy and website redesign.
Outcome: Enhanced visibility and engagement.
Contact Information
Phone: (908) 233-6265
Email: info@advantage-marketing.com
Website: www.advantage-marketing.com
Address: Westfield, NJ 07090, USA
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