In Part 2 of this 3-part series, we talked about what makes an impactful author bio. Here, we’re talking about some of the places your bio should go.
Where Should You Add Your Author Bio?
1. On Each Article/Blog Post Place your bio at the end of the article (most common) or in the sidebar for easy visibility. Use a consistent format across all posts to maintain a cohesive look. This ensures readers can connect with the author without leaving the page. We’ll be adding our own author bios to The Marketing Advantage posts very soon.
2. On a Dedicated Author Page Create an author-specific page that’s linked from the bio snippet on individual articles. This page can dive deeper into your background, list all articles you’ve written, and provide additional ways for readers to connect with you. Some great examples of author pages include:
Kim Jones – GoCompare
Paige Waehner, CPT – Verywell Fit
Matt Southern – Search Engine Journal
3. In Structured Data (Schema Markup) Using structured data is a behind-the-scenes way to enhance your bio’s visibility. It helps search engines understand who you are and what you bring to the table, boosting your online presence and credibility.
Make a Lasting Impression
An author bio is more than just a summary of your credentials—it’s an opportunity to make a lasting impression. By including the right details and placing your bio strategically, you can enhance your professional reputation, build trust with your audience, and create meaningful connections. Whether it’s on an article, a dedicated page, or even through structured data, investing in a well-crafted bio is a small step with big rewards. So, take a moment to reflect on what makes you unique and share your story with the world.
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Don’t miss these previous articles:
Author Bios Part 2: Craft the Perfect Bio
Part 1: Enhance Your Online Credibility with an Author Bio
Part 3: Cracking the SEO Code for 2025: Trends That Will Redefine Search
Part 2: Cracking the SEO Code for 2025: Trends That Will Redefine Search
