Last week we shared our first B2B strategy for increasing customer engagement, “Positioning for the Long Term.” This week we share Strategy #2, and how to implement it in your organization and on LinkedIn. Strategy #2 – Know who your customer’s…
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The world is changing and customers may not be in a “buy now” frame of mind. Marketers need to get creative and think “out of the box,” repositioning their brands for the eventual upturn. Over the next few weeks, we’ll…
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Is your content fresh and updated? How do you know? Why does that even matter? Why is up-to-date content important? Updating content is crucial because you don’t want anyone to find information on your website that is no longer valid….
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Looking for expert predictions and insight to help you prepare your social media marketing strategies for the upcoming year? Here are 4 social media marketing tips from the pros to help you get ready for 2021! #1: Brands Must Humanize Smart…
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Get Your Site Ready Now! Google will be rolling out a new search algorithm in May 2021. This new “Page Experience” ranking factor combines metrics from Core Web Vitals with existing criteria, such as load speed and mobile friendliness, as factors for ranking results. According to…
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In a world that’s becoming increasingly virtual, with communication frequently happening via text, email and chats, there are a lot of common phrases cluttering the space. These words and phrases have taken on the name “word trash” and according to Fast Company should be tossed out!
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