Marketing works best when you tell a story your consumers relate to. Like an absorbing novel that hooks you in, your brand story needs to have a beginning, middle, and end that draws them in and holds their attention (long enough…
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You’ve evaluated how your competition is showing up online, but how does your online presence stack up? Digital and online marketing tactics are a necessary part of your marketing strategy. Your online presence begins with your website—your digital marketing hub. It is crucial that your…
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Now that you’ve identified your ideal client, it’s time to check out the competition to see what those businesses are doing to reach this same audience. Start by creating a spreadsheet with a list of the companies in your industry or…
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Marketing Strategy Part 1: Identify Your Ideal Clients A solid marketing strategy starts with knowing your ideal clients—the audience to whom you are promoting your products or services. Identifying your ideal clients helps you target your messaging to the right…
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You may have heard the expression, “You can’t get there if you don’t know where you’re going.” In other words, you need a road map to guide you to your destination and ensure you get there. When it comes to…
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Here are our final tips to leverage Google Trends in your marketing strategy. These are a few ways to use data from Google Trends to plan and create content and optimize your SEO. Perform keyword research Google Trends shows you keyword…
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