Loraine Kasprzak

Use the Google Trends compare tool to see how your brand stands up to the competition. Analyzing what’s trending on your competitors’ sites can help you better understand what’s working for them and what can also work for you. Using Google…

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Google Trends allows you to view keyword popularity worldwide or by country, subregion, metro area, or city. This can help you refine your marketing campaigns, understand where your potential customers are and optimize your local SEO strategy. Dive deep into search…

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Google Trends is a free tool that analyzes the popularity of Google search terms using real-time data. It shows users what people are searching for as impacted by time, season, and location. You can then use that information to inform your…

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In our last blog post we discussed the importance of trademarks and how they can impact your company’s brand and intellectual property. In this second article  our colleague, Abby Remore of CSG Law shares what you need to know about copyrights. Copyrights 101…

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Trademarks – What Business Owners Need to Know Trademarks and copyrights are an important way to protect the company’s brand and intellectual property you’ve worked so hard to build. We asked our colleague, attorney Abby Remore of CSG Law to give us some tips…

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