Background
An industrial products distributor was expanding its operations by opening a branch in a new location. As a result, management needed a cost-effective program for building interest and foot traffic to the new branch.
Approach
Working with management, Advantage Marketing developed an integrated marketing program to increase awareness among potential customers. The plan included public relations, advertising, direct mail, sales prospecting, contests, as well as donations to local charitable organizations. The promotional program ended with a grand opening celebration.
Results
Awareness among prospects increased, as evidenced by the large crowd at the grand opening day celebration. Longer term, foot traffic and orders placed with the branch showed a steady increase.
Does your marketing need a makeover?
Contact us to learn more. We can help you build an integrated marketing program that puts your company on a growth trajectory.
