By Loraine Kasprzak, MBAA retired executive who is starting up a new company recently asked me, how does a business owner know if they are getting a return on their marketing investment?

A well written, compelling white paper that is thoughtfully promoted can build your company’s credibility. By Loraine Kasprzak, MBA

By Loraine Kasprzak, MBA Who doesn’t like to receive positive feedback from customers? Hearing “The website you developed gives us a tremendous professional presence. It’s exactly what we’d hoped for,” or “Your insight helped us solidify and fine tune our…