In our last blog post we shared strategy #3 for creating customer engagement, “Focus on the customer journey.” This week we are sharing Strategy #4, which is all about strengthening sales and marketing collaboration. Strategy #4 – Strengthen your sales and marketing collaboration…
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In our last newsletter we shared strategy #2 for creating customer engagement, “Know Who your Customer’s Customers Are.” This week we are sharing Strategy #3, which is all about the customer journey. Strategy #3 – Focus on the customer journey Think: “How can…
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Last week we shared our first B2B strategy for increasing customer engagement, “Positioning for the Long Term.” This week we share Strategy #2, and how to implement it in your organization and on LinkedIn. Strategy #2 – Know who your customer’s…
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The world is changing and customers may not be in a “buy now” frame of mind. Marketers need to get creative and think “out of the box,” repositioning their brands for the eventual upturn. Over the next few weeks, we’ll…
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Is your content fresh and updated? How do you know? Why does that even matter? Why is up-to-date content important? Updating content is crucial because you don’t want anyone to find information on your website that is no longer valid….
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Get Your Site Ready Now! Google will be rolling out a new search algorithm in May 2021. This new “Page Experience” ranking factor combines metrics from Core Web Vitals with existing criteria, such as load speed and mobile friendliness, as factors for ranking results. According to…
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