Marketing

Business

Marketing

Why Should Paid Search Be Part of Your Mix?  Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn, to banner ads on other websites, advertising online has been around for a while.

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Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? Here is a four-step process to help you audit and adjust your next marketing plan.

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Just setting up a LinkedIn profile isn’t enough.  Engagement is key and posting content isn’t that difficult. There are three types of content you can create directly on LinkedIn:

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Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important for SEO.  Here are some tips for optimizing them.

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