Are you struggling to stand out from your competitors? You’re not alone. In a world of noise and lots of competition it’s important for you to thoughtfully, strategically, and methodically work towards differentiating your business from your competition by creating…
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Do you ever wonder what’s actually working and what’s not? Is your marketing strategy measurable? Let’s look at the term “marketing strategy”. Do you have one, or are you taking a shotgun approach and hoping you hit the target? Without…
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Should your marketing team care about engagement rates? The short answer is no, and marketers need to stop putting so much focus on engagement rates when they measure success. Here are three alternative approaches which will allow you to dig deeper into your audience’s…
Read MoreAM’s managing director, Loraine Kasprzak, was the guest in a recent episode of Lisa Marie Latino’s “Live From my Living Room.” In the interview , Loraine and Lisa Marie discussed promoting yourself and your business during quarantine.
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Amid COVID-19 fears, advice on how to communicate on social media and elsewhere Fears about the coronavirus are rising, with individuals increasingly under quarantine and more businesses forced to close. In this chaotic environment, you may be struggling with how…
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In a down market the most successful companies don’t stop marketing, they push it. When everyone else is cutting back, they see it as the perfect opportunity to move forward.
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