Bing—is that a thing? While Microsoft’s search engine traffic is small compared to the Google giant, Bing has been quietly creeping up the search numbers chart. At the start of 2024, Google had nearly 82% of all search traffic while Bing…
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Has your company shifted its direction or deliverables? It could be time for a marketing makeover. Like a shark that must keep swimming to survive, all businesses must continue moving ahead over time, and not stagnate, to address changes in…
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Getting the most out of who you met and what you did Show over! Everything is packed up and everyone is heading back to their offices. You’ve likely met a lot of people and shared information about your brand with…
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What to do at the show to make the most of your investment It’s show time! If you’re exhibiting or presenting at a trade show, you want to get people to your booth and convert visitors to prospects and ultimately,…
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What to know before you go Trade shows provide excellent marketing opportunities to build brand awareness with a captive and targeted audience as you showcase company or expertise to a sea of potential prospects. Whether your company is an exhibitor…
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All the technology in the world does nothing for companies if their audiences don’t trust them. Consumers are getting wise to AI, can easily verify claims online, and are not big fans of content that doesn’t feel “person first” in its…
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