If you want to maximize the return on your marketing investment, consider adding content marketing to your marketing arsenal. According to a recent article and infographic from Demand Metric, potential customers and clients respond more favorably to content than they do…

In my latest Career Corner article for Chemical Engineering Progress magazine, I share my experience and that of other chemical engineers who transitioned from a senior engineer’s position to a managerial role. I also interview Mike Martorella, senior executive coach and founder of…

At Advantage Marketing, we work with clients to develop a call to action for each content item we create together – whether it is a website page, white paper, blog post, webinar, or video. Calls to action offer a prospect…

My kids are hooked on YouTube. Even my husband is on YouTube almost every night. Turns out my family is not alone. YouTube, the leading Internet-based video distribution platform, gets over 1 billion unique visitors per month.  People are watching…

Must-have #7 in the 7 Marketing Plan Must-Haves is the marketing budget. We’re finding, however, that many small business owners are reluctant to set a budget. As a result, they’re taking a haphazard approach to marketing their company, if they’re…