My email was taking forever to download the other day, and then a newbie business owner’s 9MB email marketing newsletter – the equivalent of 215 typical email messages – slogged its way into my Inbox. I hit the “delete” key on…

In last week’s post, I offered my 5 Simple Rules for Building a Marketing Plan for small businesses and professional service firms. This week, I’m sharing the top 7 elements you must include in your written plan, if you expect to…

Your marketing plan is the Holy Grail for getting prospects to KNOW, LIKE and TRUST you, and then TRY your product or service. Creating a plan may sound complicated – but don’t panic. These 5 simple rules can help you create one that…

I recently authored an article series on social media for professionals for the Career Catalyst section of Chemical Engineering Progress magazine. These articles are great resources, whether you are professional just starting out in social media, or a business owner who wants…

What trends are fundamentally altering marketing? And what are the implications for small businesses and professional service firms? To finds out, I attended the NJ MarCom Summer Networking Event which featured a panel discussion on this very topic. In 5…

In the previous post, we looked at hot marketing trend #1 – Use Stories to Cut the Clutter –  presented by expert panelists at the NJ MarComm Summer Networking Event.  Here are a two more of today’s most important marketing trends that were revealed…