In a recent post, I wrote about why it’s important to know your ideal customer. The next step to developing effective marketing – whether you’re using social media or more traditional marketing methods – is to create a clear and…

“The aim of marketing… is to understand the customer so well the product or service sells itself.”  – Peter Drucker

by Loraine Kasprzak Connections are important when you’re a business owner. As a marketing consultant, I enjoy helping other business owners connect and build their networks. Not too long ago I introduced the “two Debs” in my network to each…

My colleague Eileen Sinett is an expert at helping professionals develop as public speakers. In this post she shares best practices from her book, “Speaking that Connects”. If you are a professional who wants a marketing advantage, says Eileen, become…

It happens to most business owners who start blogging. You start with good intentions and lots of ideas to write about. Then after the twenty-fifth post or so, you hit the wall. You’re out of ideas. Fortunately for those of…

I became fascinated with the rise in hyperlocal media when Patch.com rolled into my home town of Westfield, NJ, two years ago. I recently met Mindy Scarlett, the new editor and publisher of the Scotch Plains/Fanwood edition of The Alternative…