by Loraine Kasprzak, MBAMy neighbor Stewart used to be a milkman with his own route through Westfield and the neighboring  New Jersey towns. He’d get up at 1:00 AM every weekday to load his truck and make his deliveries, returning…

Aujas, an Advantage Marketing client, is an information risk management firm knowledgeable about all things cyber-security related. I recently asked Karl Kispert, Aujas VP for Business Development, how social media users can protect themselves from scammers, especially on Facebook and LinkedIn. Here’s what…

I was a guest last week on WDVR FM’s Technology Today radio broadcast. Host Rich Kazimir interviewed me about how small businesses can take advantage of social media. Here are some excerpts from our conversation.

by Patrick Lefler For small growing companies, customer development is the most important task to ensure survival. And this customer development process is all about understanding who you are selling to and why they want to by it. Noted author…

 By Deborah Bailey Has social media put an end to email? I doubt that we’re going to see email go away completely, but there are changes happening. Check your own communications to see what shifts you’re seeing. Based on what…

By Loraine Kasprzak, MBAIs writing a book on your to-do list? Many of my clients have the knowledge and expertise to write a book, not to mention great book ideas swirling around in their heads.But writing a book can be…