Leadership consultant Larry Prince has developed an insightful series of questions to ask yourself as a business owner to determine if your company is ready for growth. Here is first question for you to consider when assessing your business readiness. The Market…
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In our last blog post, we raised the issue of how negative customer experiences can lead to negative reviews of your business. At Advantage Marketing, we often talk to our clients about the effect of the voice of the customer on…
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Online reviews—we all read them, and rely on them as part of our decision-making process when we are seeking vendors, partners, and service providers. It’s obvious that positive reviews help move prospects along the buyer journey in your favor, but bad…
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A fractional CMO (chief marketing officer) is an outsourced professional who is engaged by small-to-medium-sized businesses on a part-time (fractional) basis. This person fills the role of a traditional marketing officer, but instead of being on the payroll, is retained on…
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An FCMO is an outsourced marketing exec who works directly with an organization on a part-time basis. And they are more than “just” a part-time consultant. The FCMO becomes part of the leadership team, offering strategic direction and coaching on…
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I had the pleasure of attending a presentation by a4 Media (shout out to my Account Exec Jim Nicoll!) about their research into what makes brands successful. Presenters Bill Chambers, Head of Business Development, and Tom Parsons, Business Development Manager, covered the…
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