A fractional CMO (chief marketing officer) is an outsourced professional who is engaged by small-to-medium-sized businesses on a part-time (fractional) basis. This person fills the role of a traditional marketing officer, but instead of being on the payroll, is retained on…
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An FCMO is an outsourced marketing exec who works directly with an organization on a part-time basis. And they are more than “just” a part-time consultant. The FCMO becomes part of the leadership team, offering strategic direction and coaching on…
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I had the pleasure of attending a presentation by a4 Media (shout out to my Account Exec Jim Nicoll!) about their research into what makes brands successful. Presenters Bill Chambers, Head of Business Development, and Tom Parsons, Business Development Manager, covered the…
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No, we’re not talking about gum stuck to the bottom of their shoes. A sticky customer is one who is likely to buy from your company multiple times. But the term is slightly different from customer retention, which is tangible…
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Now that you have your marketing strategy in place, it’s time to implement it. However, looking at that marketing road map can feel overwhelming. We suggest breaking it down into digestible pieces—and sometimes, that means doing some of the lighter lifting…
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With a new business development and operations team headed by EVP Derek Jacobsen, Consolidated Human Resources (CHR) was looking to build its brand image and ramp up lead generation efforts. Derek turned to Advantage Marketing for expert assistance. As part…
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