Now that you have your marketing strategy in place, it’s time to implement it. However, looking at that marketing road map can feel overwhelming. We suggest breaking it down into digestible pieces—and sometimes, that means doing some of the lighter lifting…
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With a new business development and operations team headed by EVP Derek Jacobsen, Consolidated Human Resources (CHR) was looking to build its brand image and ramp up lead generation efforts. Derek turned to Advantage Marketing for expert assistance. As part…
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As we shared last time, your content creation starts with organizing the “what” and “when” of it all. Once you have your content calendar scripted out with your themes, formats, and channels, it’s time to develop your content. Website pages and blog…
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Content marketing is an excellent way to build an audience and over time, build your customer base. That’s why every business clamors for strong content that shares valuable information that in turn, promotes their goods and services. However, many business owners…
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Last summer, Google rolled out a new algorithm that ranks websites based on how helpful the content is on the site. The more informative for humans the content, the more highly the website will show up on the search engine…
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Marketing works best when you tell a story your consumers relate to. Like an absorbing novel that hooks you in, your brand story needs to have a beginning, middle, and end that draws them in and holds their attention (long enough…
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