As we shared last time, your content creation starts with organizing the “what” and “when” of it all. Once you have your content calendar scripted out with your themes, formats, and channels, it’s time to develop your content. Website pages and blog…
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Content marketing is an excellent way to build an audience and over time, build your customer base. That’s why every business clamors for strong content that shares valuable information that in turn, promotes their goods and services. However, many business owners…
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Last summer, Google rolled out a new algorithm that ranks websites based on how helpful the content is on the site. The more informative for humans the content, the more highly the website will show up on the search engine…
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Marketing works best when you tell a story your consumers relate to. Like an absorbing novel that hooks you in, your brand story needs to have a beginning, middle, and end that draws them in and holds their attention (long enough…
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You’ve evaluated how your competition is showing up online, but how does your online presence stack up? Digital and online marketing tactics are a necessary part of your marketing strategy. Your online presence begins with your website—your digital marketing hub. It is crucial that your…
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Marketing Strategy Part 1: Identify Your Ideal Clients A solid marketing strategy starts with knowing your ideal clients—the audience to whom you are promoting your products or services. Identifying your ideal clients helps you target your messaging to the right…
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