Marketing works best when you tell a story your consumers relate to. Like an absorbing novel that hooks you in, your brand story needs to have a beginning, middle, and end that draws them in and holds their attention (long enough…
Read MoreMarketing
You’ve evaluated how your competition is showing up online, but how does your online presence stack up? Digital and online marketing tactics are a necessary part of your marketing strategy. Your online presence begins with your website—your digital marketing hub. It is crucial that your…
Read More
Marketing Strategy Part 1: Identify Your Ideal Clients A solid marketing strategy starts with knowing your ideal clients—the audience to whom you are promoting your products or services. Identifying your ideal clients helps you target your messaging to the right…
Read More
You may have heard the expression, “You can’t get there if you don’t know where you’re going.” In other words, you need a road map to guide you to your destination and ensure you get there. When it comes to…
Read More
Here are our final tips to leverage Google Trends in your marketing strategy. These are a few ways to use data from Google Trends to plan and create content and optimize your SEO. Perform keyword research Google Trends shows you keyword…
Read More
Use the Google Trends compare tool to see how your brand stands up to the competition. Analyzing what’s trending on your competitors’ sites can help you better understand what’s working for them and what can also work for you. Using Google…
Read More
