In our last blog post we discussed the importance of trademarks and how they can impact your company’s brand and intellectual property. In this second article our colleague, Abby Remore of CSG Law shares what you need to know about copyrights. Copyrights 101…
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Trademarks – What Business Owners Need to Know Trademarks and copyrights are an important way to protect the company’s brand and intellectual property you’ve worked so hard to build. We asked our colleague, attorney Abby Remore of CSG Law to give us some tips…
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Build trust with prospects by including detailed quotes or testimonials on your website, your company social media and sales presentations. Adding customer testimonials to your marketing mix can help create instant credibility and might even strengthen relationships with existing customers. In our last…
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Let Testimonials Sell For You Who doesn’t like to receive positive feedback from customers? Hearing for instance, “The website you developed gives us a tremendous professional presence. It’s exactly what we’d hoped for” can give you a tremendous boost and let you…
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Customer Review Best Practices People who’ve taken the time to write a review want to be heard. It’s no different than if they’d contacted your customer service desk. Your service representatives wouldn’t ignore them and neither should any business online….
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Review management means taking steps to improve your online reputation by managing the reviews potential customers read. With the evolution of smartphone technology and the subsequent increase in customer adoption of online reviews, the power of reputation has been amplified dramatically and…
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