We’ve witnessed a huge technological transformation over the past decade, including lots of changes to the modern workplace. While there’s plenty of room for debate on how these new capabilities alter the business landscape, one thing is sure: RPA (robotic process automation) tools are here to stay.
So, what types of automation tools are regularly adopted by businesses, and how can companies prepare to integrate them further to stay on track and remain competitive across their industries?
Email Marketing And Customer Service Automation
Email marketing is still one of the most effective marketing strategies in the game considering there are more than 4 billion email users worldwide. In fact, according to one survey, four out of five marketers say they would rather give up their social media presence than their email presence. The good news is that email marketing automation tools make the process more accessible than ever.
Automated customer support is another aspect that significantly changes the modern business landscape. Gone are the days that required a human to fill the role of answering questions and directing content viewers through their confusion. Now, businesses look to automation technology like chatbots to run those services.
Data Process Automation
Another RPA technology transforming the modern workplace focuses on data processing. When a company can take a role or a task traditionally handled by error-prone humans and replace it with AI-driven software that extracts and manages data in a fraction of the time with precision, it can change the internal landscape of an entire company.
Top-notch automation tools are available for email marketing, lead scoring and nurturing, systematic content publishing, social media management, referral marketing and much more. Automation can not only boost your team’s productivity but also supercharge your conversion rate.
HR Automation
When a company looks to onboard new clients or employees, several roles traditionally require an HR team member to fill. Today, with a new era of RPA tools at hand, businesses are capable of automating many of these roles and tasks. HR automation tools handle everything from processing payroll to managing employee benefits, freeing up valuable time for employees to tackle tasks more relevant to the business’s success.
Redefining The Workplace With Automation Tools
For years, people thought RPA technology would eliminate jobs for the human workforce. However, automation technology isn’t killing jobs—it’s redefining them. As businesses continue to implement and adopt these new technologies, automation tools will augment the workforce by optimizing workplace processes. Now, companies can focus directly on strategies that immediately impact the success of their brand or service rather than having employees waste countless hours on menial tasks that bog down efficiency.
(Source: Forbes)
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