Just setting up a LinkedIn profile isn’t enough. Engagement is key and posting content isn’t that difficult. There are three types of content you can create directly on LinkedIn:
- Posts – this is short content, such as status updates and quick shares
- Videos – you can directly upload video files to LinkedIn
- Articles – LinkedIn Publisher enables you to publish long-form articles
Posts on LinkedIn don’t work the same as other social media sites – while visuals rule on most platforms, it’s not the case here. Text-only posts, according to research, tend to outperform all other options.
You have up to 1300 characters for each post, but the first 2–3 lines are critical, because everything after this is hidden unless the viewer clicks ‘…see more.’
Formatting is important. Use shorter sentences, spacing, and emojis to break up the post. No one wants to read a wall of text.
One of the biggest mistakes people make is sharing links to external articles or websites. Instead of including a link in your post, put it in the first comment.
We hope these tips will help boost your LinkedIn performance!
(Source: Social Media Today)
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