Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, it can help you raise brand awareness and boost traffic to your business.
You want the content on your profile to accomplish three things:
- Clearly communicate your brand story and value
- Use keywords to show up in relevant search results
- Provide value for people who find it
The most important content on your LinkedIn profile is your headline and summary. Your headline acts as an instant elevator pitch, helping to provide context and a “hook” to keep readers on your profile. Make sure you have a summary that clearly states what you do and how you can help your target market.
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