Google Trends allows you to view keyword popularity worldwide or by country, subregion, metro area, or city. This can help you refine your marketing campaigns, understand where your potential customers are and optimize your local SEO strategy.
Dive deep into search patterns to find related search terms and topics customers care about as well as use a local rank tracker to further refine your local SEO strategy.
Perform local keyword research
If you’re a local business owner, you probably want to know more about what’s trending in your area vs. what’s trending nationally or globally.
Use Google Trends to see what’s trending locally and to help plan content your customers are actually interested in. For example, say you own a flower shop in Atlanta, Georgia. You could search for “flower shop” and then narrow the scope to just that city. From there you can then look for related topics and queries in that city.
From that information, you can see search terms for specific shops and other related businesses. Review them to identify potential competitors and even plan content!
Source: Semrush
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