Search engine optimization (SEO) is never a “set it and forget it” strategy. As with all digital marketing, it evolves. With the new year here, we are sharing key SEO trends for 2025 to help keep your online presence fresh in the all-important search engine result pages (SERPs).
Artificial Intelligence
Artificial intelligence (AI) is affecting many aspects of business, including SEO. For example, contextual AI helps search engines better understand the subtleties of search intent—and help users get to what they want out of more complex queries. However, because AI tools are all focused on the same data, marketers must balance the efficiencies of automation with humanization. Authentic human input and creativity garner higher engagement and align with Google’s priorities.
Insider Advantage Insight©: Create and optimize your content for human users, not search engines. Target the intention behind their search queries. Answer questions. Address consumers’ pain points with valuable, relevant information.
Technical SEO
Tactics in the technical SEO bucket optimize a website in ways that improve how easily search engine bots crawl and understand the site. Structured data, internal links, a good site map, enhanced accessibility and speed, and clean code are all part of technical SEO.
Insider Advantage Insight©: If your website is in WordPress (WP), Yoast is a good plug-in that can help your marketing team ace these tech SEO factors.
Video Search
While embedding videos on your company website is an excellent marketing tool, your consumers may want to watch videos on social media. Therefore, it is becoming more important to understand YouTube optimization and the mechanisms behind how social media platforms show users native videos. Once again, for WP sites, Yoast can help you out here.
Voice Search
As more people use mobile devices and voice-powered assistants, websites are increasingly tasked with optimizing for voice search. As a result, optimizing for complete questions and long-tail keywords (and long-form queries) is essential for voice search success.
Next edition: Zero-clicks, UGC, and “chunking” explained!
Ready to dominate search in 2025? Let’s craft an SEO strategy tailored to your business. Contact us today!
PS: Like what you’re reading? Subscriber to Magnetic Marketing Tips and stay in the know.
Don’t miss these previous articles:
Part 1: Cracking the SEO Code for 2025: Trends That Will Redefine Search
Case Study: Long-term Marketing Advisory for KRS CPAs
Part 2: Strategic Volunteering: How Giving Back Strengthens Your Company
Part 1: Strategic Volunteering: How Giving Back Strengthens Your Company
