Marketing works best when you tell a story your consumers relate to. Like an absorbing novel that hooks you in, your brand story needs to have a beginning, middle, and end that draws them in and holds their attention (long enough…
Read MoreB2B marketing
Your social media marketing can sometimes feel separate from your other marketing efforts. The fact of the matter is that all of your marketing efforts should be shaped around the customer journey, and that includes social media. Here’s how you can incorporate social…
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The homepage is often a prospect’s first impression of your website. Long, scrolling pages are the expectation these days so think of your homepage elements as a bit of journey. Don’t try to cram it all above the fold, let people get further and further as they scroll. To get the most out of their visit, consider implementing the elements detailed in this post.
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All that hard work paid off, and your B2B event was a success! Now what? Post-event follow up is key to ensuring your attendees’ experiences are stellar.
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Email marketing is a tried and true digital marketing channel. As other marketing trends come and go, email marketing remains a steady source of traffic and conversions but you must constantly innovate and evolve. Here are some tips for keeping…
Read MoreLinkedIn’s ad platform is powerful, considering that its user demographic is made up of decision makers. Here are tips for LinkedIn that will drastically increase your marketing potential:
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