Last week we shared our first B2B strategy for increasing customer engagement, “Positioning for the Long Term.” This week we share Strategy #2, and how to implement it in your organization and on LinkedIn. Strategy #2 – Know who your customer’s…
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The world is changing and customers may not be in a “buy now” frame of mind. Marketers need to get creative and think “out of the box,” repositioning their brands for the eventual upturn. Over the next few weeks, we’ll…
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Social media continues to surge as a channel for businesses to market themselves and engage with customers. And with its continued growth and popularity, there’s no shortage of “how-to” advice out there directed at businesses trying to scale up. Experts…
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Should your marketing team care about engagement rates? The short answer is no, and marketers need to stop putting so much focus on engagement rates when they measure success. Here are three alternative approaches which will allow you to dig deeper into your audience’s…
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Recently a client approached me and asked how his company can stay in front of prospects during these uncertain times. As the situation changes rapidly, it’s important to stay connected. Here are some ways companies are keeping in touch with…
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In a down market the most successful companies don’t stop marketing, they push it. When everyone else is cutting back, they see it as the perfect opportunity to move forward.
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