Content marketing is an excellent way to build an audience and over time, build your customer base. That’s why every business clamors for strong content that shares valuable information that in turn, promotes their goods and services. However, many business owners…
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Marketing works best when you tell a story your consumers relate to. Like an absorbing novel that hooks you in, your brand story needs to have a beginning, middle, and end that draws them in and holds their attention (long enough…
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Now that you’ve identified your ideal client, it’s time to check out the competition to see what those businesses are doing to reach this same audience. Start by creating a spreadsheet with a list of the companies in your industry or…
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You may have heard the expression, “You can’t get there if you don’t know where you’re going.” In other words, you need a road map to guide you to your destination and ensure you get there. When it comes to…
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Quality email design plays a major role when it comes to making email marketing work for you. As a professional, business owner or marketer, you might know all about the power of email marketing. Just to reassure you of its importance, here…
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In our previous posts we shared 6 trends that could impact small businesses in 2022. The new year is finally here and we have 3 final emerging trends that you should be aware of. 1. Maximum Utilization Of Google Maximum utilization of Google is the game-changer…
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