Do you have an email list? Wondering how to leverage email in your marketing? In this blog post series we will share 5 strategies to help you develop an effective email marketing strategy for your business. Strategy #1 – Outline Your Email…
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This week we are sharing our final customer engagement strategy to activate on LinkedIn. In our last blog post we shared strategy #4, “Strengthen Your Sales and Marketing Collaboration.” This week our final strategy is all about trust. Strategy #5 – Earn trust…
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In our last blog post we shared strategy #3 for creating customer engagement, “Focus on the customer journey.” This week we are sharing Strategy #4, which is all about strengthening sales and marketing collaboration. Strategy #4 – Strengthen your sales and marketing collaboration…
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In our last newsletter we shared strategy #2 for creating customer engagement, “Know Who your Customer’s Customers Are.” This week we are sharing Strategy #3, which is all about the customer journey. Strategy #3 – Focus on the customer journey Think: “How can…
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Last week we shared our first B2B strategy for increasing customer engagement, “Positioning for the Long Term.” This week we share Strategy #2, and how to implement it in your organization and on LinkedIn. Strategy #2 – Know who your customer’s…
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The world is changing and customers may not be in a “buy now” frame of mind. Marketers need to get creative and think “out of the box,” repositioning their brands for the eventual upturn. Over the next few weeks, we’ll…
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