The Marketing Advantage

The Marketing Advantage

Do you ever wonder what’s actually working and what’s not? Is your marketing strategy measurable? Let’s look at the term “marketing strategy”. Do you have one, or are you taking a shotgun approach and hoping you hit the target? Without…

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In a previous blog post we shared social media tips for your business. Here are 3 more expert recommended tips that are proven to work! 1. Take a Unique Approach to Each Platform It’s important to recognize every social platform…

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Social media continues to surge as a channel for businesses to market themselves and engage with customers. And with its continued growth and popularity, there’s no shortage of “how-to” advice out there directed at businesses trying to scale up. Experts…

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Should your marketing team care about engagement rates? The short answer is no, and marketers need to stop putting so much focus on engagement rates when they measure success. Here are three alternative approaches which will allow you to dig deeper into your audience’s…

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AM’s managing director, Loraine Kasprzak, was the guest in a recent episode of Lisa Marie Latino’s “Live From my Living Room.” In the interview , Loraine and Lisa Marie discussed promoting yourself and your business during quarantine.

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Amid COVID-19 fears, advice on how to communicate on social media and elsewhere Fears about the coronavirus are rising, with individuals increasingly under quarantine and more businesses forced to close. In this chaotic environment, you may be struggling with how…

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