Social media continues to surge as a channel for businesses to market themselves and engage with customers. And with its continued growth and popularity, there’s no shortage of “how-to” advice out there directed at businesses trying to scale up. Experts…
Read MoreThe Marketing Advantage
Should your marketing team care about engagement rates? The short answer is no, and marketers need to stop putting so much focus on engagement rates when they measure success. Here are three alternative approaches which will allow you to dig deeper into your audience’s…
Read MoreAM’s managing director, Loraine Kasprzak, was the guest in a recent episode of Lisa Marie Latino’s “Live From my Living Room.” In the interview , Loraine and Lisa Marie discussed promoting yourself and your business during quarantine.
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Amid COVID-19 fears, advice on how to communicate on social media and elsewhere Fears about the coronavirus are rising, with individuals increasingly under quarantine and more businesses forced to close. In this chaotic environment, you may be struggling with how…
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Recently a client approached me and asked how his company can stay in front of prospects during these uncertain times. As the situation changes rapidly, it’s important to stay connected. Here are some ways companies are keeping in touch with…
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In a down market the most successful companies don’t stop marketing, they push it. When everyone else is cutting back, they see it as the perfect opportunity to move forward.
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