Warm up your lead pipeline with a referral mindset. 1. Start with a positive, referral-worthy mindset. Make sure your value proposition is clear to your team (your brand ambassadors). Then start creating multiple referral channels. For example: 2. Have your sales…
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Is it time to rev up your business’s referrals? In this short series, we’ll share the elements and building blocks of a referral engine that will help your company go the distance. To get started, let’s look at three components. 1….
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Bing—is that a thing? While Microsoft’s search engine traffic is small compared to the Google giant, Bing has been quietly creeping up the search numbers chart. At the start of 2024, Google had nearly 82% of all search traffic while Bing…
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Has your company shifted its direction or deliverables? It could be time for a marketing makeover. Like a shark that must keep swimming to survive, all businesses must continue moving ahead over time, and not stagnate, to address changes in…
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Getting the most out of who you met and what you did Show over! Everything is packed up and everyone is heading back to their offices. You’ve likely met a lot of people and shared information about your brand with…
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What to do at the show to make the most of your investment It’s show time! If you’re exhibiting or presenting at a trade show, you want to get people to your booth and convert visitors to prospects and ultimately,…
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