Advantage Marketing’s managing director, Loraine Kasprzak, has successfully completed the rigorous initial Duct Tape Marketing training and has continuous access to training throughout the year ensuring she is the best at the marketing game.
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All that hard work paid off, and your B2B event was a success! Now what? Post-event follow up is key to ensuring your attendees’ experiences are stellar.
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Email marketing is a tried and true digital marketing channel. As other marketing trends come and go, email marketing remains a steady source of traffic and conversions but you must constantly innovate and evolve. Here are some tips for keeping…
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The secret to starting right in digital marketing is to focus on one goal, one type of content, and one social media channel at a time. Simple? You bet. Powerful? Like you wouldn’t believe. Let’s break it down.
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Brand recognition is important not just in the consumer space but also in the business-to-business space, where buyers are increasingly conducting their own research prior to reaching out to potential vendors. Brand awareness is a vital strategy for reaching those…
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When you think of content marketing, what comes to mind? Creating a white paper? Writing a blog post about your latest acquisition? In 2018, content marketing is about creating interesting content people actually want to engage with.
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