Every B2B company needs a solid content strategy, including a social media strategy. This is the age of what social media-marketing expert Mark Schaefer refers to as content shock — where there is so much content that it overwhelms readers.

Brand awareness is essential for the success of small businesses and startups. Done right, successful content marketing will not only generate more revenue for your small business or startup, but it will also help your brand build credibility, authority and…

Is your New Year’s resolution to improve your networking skills? These 5 videos will help you establish lasting connections and get the most out of networking events.

I’ve had small business owners – especially those who own professional service firms – ask me: “Why should we invest in a mobile-friendly website? We get all our business from word of mouth anyway.”

At Advantage Marketing, we want to help you stay aware of the latest in marketing, so that you can grow your business. These 2016 Tweets offer timely advice and insights.

When I start developing a marketing program for a new client, the first thing we tackle is branding. This often means creating or updating their firm’s logo. Here’s what I tell new clients about branding… Your company logo is the…