By guest blogger Laura Carter When we think about marketing, we most often think of creativity, innovation, and visual appeal, traits that typically come from so-called “right-brained” thinkers. However, a new trend is taking over, where “left-brained” or analytical thinking…

My professional service firm and small business clients often ask me which social media metrics they should track. They often think that if they get a lot of Facebook “Likes” then their social media campaign was a success. Then they are…

If you run your own consulting practice then read “Growing Your Engineering Consulting Practice” from Chemical Engineering Progress magazine for practical advice from established, successful consultants.

Guest post by Laura Carter Canada is now taking action to control email spam. Effective July 1st, the Canadian Anti-Spam Law (CASL) requires businesses to obtain consent for sending “commercial electronic messages” to clients or prospective customers.

Now that it’s summertime, we thought it might be fun to have a quick quiz about social media. Let us know in the comments section how you score!

Are you considering starting your own consulting practice? If you are, then read my latest Career Corner article for Chemical Engineering Progress magazine.