In my latest Career Corner article for Chemical Engineering Progress magazine, I talk about the role branding plays in career success.

Aujas, our California, New Jersey and India-based client, needed a lead generation and brand building strategy for the IBM Pulse conference and exhibit at the end of February. Teaming with their practice heads around the globe, Advantage Marketing brainstormed and developed their messaging,…

By guest blogger Laura Carter So what exactly is Pinterest, how does it work, and why is it important to your small business? According to the insight firm Semiocast, Pinterest now has over 70 million registered users, 70% of which…

Companies that live and breathe good business ethics experience several benefits, according to research reported in Consultants News (11/05/13). Such benefits include

Here’s another valuable and FREE resource I want to share with you that can help you attract and win more clients: Magnetic Marketing Tips.When you register to receive Magnetic Marketing Tips, every two weeks you’ll receive one short (I promise!)…

assessment.Don’t ring in the New Year without a marketing plan in place that will help you grow your company. At Advantage Marketing, we’ve been working with clients who are deep into planning for 2014. Here’s some of the advice we’re…