The Marketing Advantage

The Marketing Advantage

“What is a hashtag and how do I use it?” This is a question I often get during my Getting Started in Social Media talk. Here’s what you need to know about hashtags and how to use them effectively. All…

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You’ve probably heard of Small Business Saturday…it’s the day dedicated to supporting local small businesses by giving them the attention they need and deserve. The movement, started by American Express, has inspired thousands of Americans to shop local small businesses…

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The Financial Post ran an excellent column online about the do’s and don’ts of content marketing. If you’re still unfamiliar with this type of marketing, think of it as continually providing interesting and helpful content such as FAQs, white papers,…

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