Must-have #7 in the 7 Marketing Plan Must-Haves is the marketing budget. We’re finding, however, that many small business owners are reluctant to set a budget. As a result, they’re taking a haphazard approach to marketing their company, if they’re…

Selling to the C-Suite has changed dramatically in recent years. It’s no longer about knowing – and golfing – with the right people. Buyers expect more (and different) things from sales and service professionals.

Effective email marketing tactics to use now Email marketing shows no signs of slowing down, according to an email marketing metrics report by MailerMailer, an email marketing software service. Email remains the top way individuals share information, and over 90%…

I’ve been part of a Mastermind Group since 2012. A recent homework assignment was to write “our” story. Since I’m not one to be satisfied with a standard bio, here’s what I wrote: I’m not a Soup Nazi, but lately…

As a gift to my readers, I’m sharing the Career Corner columns I’m writing for Chemical Engineering Progress magazine. These articles are great resources, whether you are a young professional or are a mid-career expert. Business owners will find useful insights…

I recently had a conversation with a sales director of a New Jersey-based emerging tech firm. He asked me whether or not the company should be paying attention to branding. Here’s what I told him: Branding is a distillation – and…