I recently had a conversation with a sales director of a New Jersey-based emerging tech firm. He asked me whether or not the company should be paying attention to branding. Here’s what I told him: Branding is a distillation – and…

At a recent Executive Exchange Inc. meeting, business owners talked about how they will boost their sales and marketing efforts in 2013. Here are some ideas that were discussed:

With so many NJ small businesses knocked flat by Hurricane Sandy, it’s easy for owners whose businesses are still up and running to forget that the holiday shopping season is on our doorstep. American Express is once again promoting Small Business Saturday, a…

Hurricane Sandy has devastated New Jersey’s small businesses. Many of Advantage Marketing’s small business clients have been affected, so I wanted to share this information about a conference call on Thursday, November 8 that will provide updates on NJ’s relief efforts for…

In 5 Email Marketing Traps to Avoid, I talked about the five ways you can mess up your email marketing. But what are some of the steps you need to take to get it right? The first thing you need…

My email was taking forever to download the other day, and then a newbie business owner’s 9MB email marketing newsletter – the equivalent of 215 typical email messages – slogged its way into my Inbox. I hit the “delete” key on…