Your marketing plan is the Holy Grail for getting prospects to KNOW, LIKE and TRUST you, and then TRY your product or service. Creating a plan may sound complicated – but don’t panic. These 5 simple rules can help you create one that…

I recently authored an article series on social media for professionals for the Career Catalyst section of Chemical Engineering Progress magazine. These articles are great resources, whether you are professional just starting out in social media, or a business owner who wants…

What trends are fundamentally altering marketing? And what are the implications for small businesses and professional service firms? To finds out, I attended the NJ MarCom Summer Networking Event which featured a panel discussion on this very topic. In 5…

In the previous post, we looked at hot marketing trend #1 – Use Stories to Cut the Clutter –  presented by expert panelists at the NJ MarComm Summer Networking Event.  Here are a two more of today’s most important marketing trends that were revealed…

There’s a lot of chatter out there about the latest and greatest trends in marketing – much of it put out by marketers themselves.  But what really matters? What are the BIG CHANGES that are fundamentally altering marketing? And what…

Is summer a quiet time for your business? Then it’s time to rev up your lead generation machine! Put one or more of these proven marketing tactics to work now and start getting prospects to KNOW, LIKE, and TRUST your…