I became fascinated with the rise in hyperlocal media when Patch.com rolled into my home town of Westfield, NJ, two years ago. I recently met Mindy Scarlett, the new editor and publisher of the Scotch Plains/Fanwood edition of The Alternative…

Is your New Year’s resolution to grow your business and get more customers? You’re off to a great start!But where will you go from there? Do you know how to get more customers?

Inside of a ring or out, ain’t nothing wrong with going down. It’s staying down that’s wrong.– Muhammad Ali

The second annual Small Business Saturday® is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Sponsored by American Express and supported by dozens of small business organizations, the event will be held on November 26 this year…

By Loraine Kasprzak, MBA I gave a talk recently to the Just Think B.I.G. Bernardsville, NJ, group about marketing tactics that attract customers. Many of the women business owners present knew their product or service really well, but didn’t always know how…

By Loraine Kasprzak, MBA This is the third in a series of posts based on my conversations about social marketing with Leslie Reiser, Program Director of Worldwide Digital Marketing for IBM General Business. Leslie and her team built IBM’s infoboom…