Is summer a quiet time for your business? Then it’s time to rev up your lead generation machine! Put one or more of these proven marketing tactics to work now and start getting prospects to KNOW, LIKE, and TRUST your…

In Speaking that Connects: Decent and Excellent Are Not the Same, guest poster Eileen Sinett shared 10 best practices that can help you use public speaking to create a buzz around your professional service firm or small business. But did…

In a recent post, I wrote about why it’s important to know your ideal customer. The next step to developing effective marketing – whether you’re using social media or more traditional marketing methods – is to create a clear and…

“The aim of marketing… is to understand the customer so well the product or service sells itself.”  – Peter Drucker

by Loraine Kasprzak Connections are important when you’re a business owner. As a marketing consultant, I enjoy helping other business owners connect and build their networks. Not too long ago I introduced the “two Debs” in my network to each…

My colleague Eileen Sinett is an expert at helping professionals develop as public speakers. In this post she shares best practices from her book, “Speaking that Connects”. If you are a professional who wants a marketing advantage, says Eileen, become…