by Christian DeGobbi, PCM For businesses both large and small, integrating Facebook effectively into your marketing activities not only makes a lot of sense but can change the way your clients and prospects view your company.

I had the opportunity to present “What’s the Big Deal about Blogging?” to the Institute of Management Consultants New Jersey Chapter. Many of the consultants who attended were new to blogging, so I shared the checklist below to help them…

by Loraine Kasprzak, MBA $50,000 balloons and techies who can’t write are just two of the ways small business owners mess up their marketing, waste their money and then don’t achieve their business growth targets. Here’s my top ten list…

by Loraine Kasprzak, MBAMy neighbor Stewart used to be a milkman with his own route through Westfield and the neighboring  New Jersey towns. He’d get up at 1:00 AM every weekday to load his truck and make his deliveries, returning…

Aujas, an Advantage Marketing client, is an information risk management firm knowledgeable about all things cyber-security related. I recently asked Karl Kispert, Aujas VP for Business Development, how social media users can protect themselves from scammers, especially on Facebook and LinkedIn. Here’s what…

I was a guest last week on WDVR FM’s Technology Today radio broadcast. Host Rich Kazimir interviewed me about how small businesses can take advantage of social media. Here are some excerpts from our conversation.