By Loraine Kasprzak, MBA This is the third in a series of posts based on my conversations about social marketing with Leslie Reiser, Program Director of Worldwide Digital Marketing for IBM General Business. Leslie and her team built IBM’s infoboom…

By Loraine Kasprzak, MBA “I didn’t fail; I just found a thousand ways that didn’t work.” – Thomas Edison In my previous post, I highlighted how IBM uses digital and social marketing to build its online eminence (think: Watson on Jeopardy),…

By Loraine Kasprzak, MBA Watson. Big Blue. Lotus. What comes to mind when you read these words? Most of us associate them with IBM, the Fortune 50 technology and consulting company. What you might not associate with IBM is social…

Entrepreneur and Advantage Marketing client Deborah Palacio was a guest recently on The Secrets of Success Women Entrepreneurs Radio program. Deb runs WebUndies.com,a business that she started in her basement in 1999, when few retailers were selling online. Today WebUndies…

Wouldn’t it be nice to expand your selling opportunities at low cost, and without hiring extra sales people? You can, when you co-market your products or services with other businesses. When you cooperate with other businesses to promote your products…

by Christian DeGobbi, PCM For businesses both large and small, integrating Facebook effectively into your marketing activities not only makes a lot of sense but can change the way your clients and prospects view your company.