by Loraine Kasprzak, MBA $50,000 balloons and techies who can’t write are just two of the ways small business owners mess up their marketing, waste their money and then don’t achieve their business growth targets. Here’s my top ten list…

by Loraine Kasprzak, MBAMy neighbor Stewart used to be a milkman with his own route through Westfield and the neighboring  New Jersey towns. He’d get up at 1:00 AM every weekday to load his truck and make his deliveries, returning…

Aujas, an Advantage Marketing client, is an information risk management firm knowledgeable about all things cyber-security related. I recently asked Karl Kispert, Aujas VP for Business Development, how social media users can protect themselves from scammers, especially on Facebook and LinkedIn. Here’s what…

I was a guest last week on WDVR FM’s Technology Today radio broadcast. Host Rich Kazimir interviewed me about how small businesses can take advantage of social media. Here are some excerpts from our conversation.

by Patrick Lefler For small growing companies, customer development is the most important task to ensure survival. And this customer development process is all about understanding who you are selling to and why they want to by it. Noted author…

 By Deborah Bailey Has social media put an end to email? I doubt that we’re going to see email go away completely, but there are changes happening. Check your own communications to see what shifts you’re seeing. Based on what…