By Loraine Kasprzak, MBAIs writing a book on your to-do list? Many of my clients have the knowledge and expertise to write a book, not to mention great book ideas swirling around in their heads.But writing a book can be…

Why your commitment to Facebook makes all the differenceBy Christian DeGobbi I believe Frank Sinatra put it perfectly.  In life, whether it be personally or professionally, either you give it all you got or don’t bother.  To quote the master…

Author Deborah Bailey has used electronic books to promote her thriving writing and communications coaching practice. In this post, she shares some of her ideas for using eBooks to promote your business.

By Loraine Kasprzak, MBA Here are 7 of the tips I’m sharing now with Advantage Marketing clients for getting more out of Twitter – whether it be more newsletter subscribers, blog readers, Facebook “likes”, or face-to-face meetings. 

By Loraine Kasprzak, MBA Kathy Fulton, owner and lead graphic designer for KC Creative, Inc., has been a friend and colleague of mine for more years than either of us can remember. She’s a master juggler – she manages her…

Maura Yost must have been born with a BlackBerry in her hand.  As a 20-something IT professional, she navigates Facebook, LinkedIn, and other social networking sites with the ease typical of Generation Y. Recently I asked Maura to share some of…