by Patrick Lefler For small growing companies, customer development is the most important task to ensure survival. And this customer development process is all about understanding who you are selling to and why they want to by it. Noted author…

 By Deborah Bailey Has social media put an end to email? I doubt that we’re going to see email go away completely, but there are changes happening. Check your own communications to see what shifts you’re seeing. Based on what…

By Loraine Kasprzak, MBAIs writing a book on your to-do list? Many of my clients have the knowledge and expertise to write a book, not to mention great book ideas swirling around in their heads.But writing a book can be…

Why your commitment to Facebook makes all the differenceBy Christian DeGobbi I believe Frank Sinatra put it perfectly.  In life, whether it be personally or professionally, either you give it all you got or don’t bother.  To quote the master…

Author Deborah Bailey has used electronic books to promote her thriving writing and communications coaching practice. In this post, she shares some of her ideas for using eBooks to promote your business.

By Loraine Kasprzak, MBA Here are 7 of the tips I’m sharing now with Advantage Marketing clients for getting more out of Twitter – whether it be more newsletter subscribers, blog readers, Facebook “likes”, or face-to-face meetings.