Online reviews—we all read them, and rely on them as part of our decision-making process when we are seeking vendors, partners, and service providers. It’s obvious that positive reviews help move prospects along the buyer journey in your favor, but bad…
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Hiring a fractional CMO is a good fit for businesses that require strategic marketing expertise but do not have the budget or need for a full-time CMO. If your business lacks a strategic marketing direction, struggles with marketing execution, or needs…
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A fractional CMO (chief marketing officer) is an outsourced professional who is engaged by small-to-medium-sized businesses on a part-time (fractional) basis. This person fills the role of a traditional marketing officer, but instead of being on the payroll, is retained on…
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An FCMO is an outsourced marketing exec who works directly with an organization on a part-time basis. And they are more than “just” a part-time consultant. The FCMO becomes part of the leadership team, offering strategic direction and coaching on…
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I had the pleasure of attending a presentation by a4 Media (shout out to my Account Exec Jim Nicoll!) about their research into what makes brands successful. Presenters Bill Chambers, Head of Business Development, and Tom Parsons, Business Development Manager, covered the…
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No, we’re not talking about gum stuck to the bottom of their shoes. A sticky customer is one who is likely to buy from your company multiple times. But the term is slightly different from customer retention, which is tangible…
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