I had the pleasure of attending a presentation by a4 Media (shout out to my Account Exec Jim Nicoll!) about their research into what makes brands successful. Presenters Bill Chambers, Head of Business Development, and Tom Parsons, Business Development Manager, covered the…
Read MoreThe Marketing Advantage
No, we’re not talking about gum stuck to the bottom of their shoes. A sticky customer is one who is likely to buy from your company multiple times. But the term is slightly different from customer retention, which is tangible…
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Now that you have your marketing strategy in place, it’s time to implement it. However, looking at that marketing road map can feel overwhelming. We suggest breaking it down into digestible pieces—and sometimes, that means doing some of the lighter lifting…
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With a new business development and operations team headed by EVP Derek Jacobsen, Consolidated Human Resources (CHR) was looking to build its brand image and ramp up lead generation efforts. Derek turned to Advantage Marketing for expert assistance. As part…
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As we shared last time, your content creation starts with organizing the “what” and “when” of it all. Once you have your content calendar scripted out with your themes, formats, and channels, it’s time to develop your content. Website pages and blog…
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Content marketing is an excellent way to build an audience and over time, build your customer base. That’s why every business clamors for strong content that shares valuable information that in turn, promotes their goods and services. However, many business owners…
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