Now that you’ve identified your ideal client, it’s time to check out the competition to see what those businesses are doing to reach this same audience. Start by creating a spreadsheet with a list of the companies in your industry or…
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Marketing Strategy Part 1: Identify Your Ideal Clients A solid marketing strategy starts with knowing your ideal clients—the audience to whom you are promoting your products or services. Identifying your ideal clients helps you target your messaging to the right…
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You may have heard the expression, “You can’t get there if you don’t know where you’re going.” In other words, you need a road map to guide you to your destination and ensure you get there. When it comes to…
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Here are our final tips to leverage Google Trends in your marketing strategy. These are a few ways to use data from Google Trends to plan and create content and optimize your SEO. Perform keyword research Google Trends shows you keyword…
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Use the Google Trends compare tool to see how your brand stands up to the competition. Analyzing what’s trending on your competitors’ sites can help you better understand what’s working for them and what can also work for you. Using Google…
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Google Trends allows you to view keyword popularity worldwide or by country, subregion, metro area, or city. This can help you refine your marketing campaigns, understand where your potential customers are and optimize your local SEO strategy. Dive deep into search…
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