The Marketing Advantage

The Marketing Advantage

Let Testimonials Sell For You Who doesn’t like to receive positive feedback from customers? Hearing for instance, “The website you developed gives us a tremendous professional presence. It’s exactly what we’d hoped for” can give you a tremendous boost and let you…

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Customer Review Best Practices People who’ve taken the time to write a review want to be heard. It’s no different than if they’d contacted your customer service desk. Your service representatives wouldn’t ignore them and neither should any business online….

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Review management means taking steps to improve your online reputation by managing the reviews potential customers read. With the evolution of smartphone technology and the subsequent increase in customer adoption of online reviews, the power of reputation has been amplified dramatically and…

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Benefits of Review Management In today’s digital world, managing your brand’s reputation requires monitoring what people are saying about your brand online and engaging with consumers who leave reviews (both positive and negative). Online reviews build trust in abundance. A business…

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If the pandemic taught us anything, it taught us the importance of adapting to uncertainty and staying nimble in our career plans.  Utilizing LinkedIn as part of your networking strategy can help you to be prepared for ongoing volatility and…

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A strong, regularly updated LinkedIn profile can help you make valuable connections and grow your network.  According to the site, a complete profile will get you 21 times more profile views and 36 times more messages from other LinkedIn members….

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