Discover how to power up your market presence—and build your customer pipeline
Co-authored and edited by Master Consultant Loraine Kasprzak, MBA, this e-book shares how to build your marketing strategy and boost your marketing effectiveness. You’ll learn proven marketing basics and best practices to get your business showing up to more of the people who want to do business with you.
Loraine’s chapter, “Talk to Your Best Customers,” explains the importance of having client conversations to uncover critical insights about why your customers buy from you instead of your competition. (Quick insight: expertise is not the reason why your clients stay with your company. Find out why they do stay!)
You’ll also learn how to:
- Evaluate your place in the online space—and what your competition is up to
- Identify your ideal customer—and how to reach them
- Develop a website that appeals to your ideal customer
- Engage prospects – hint: tell, don’t sell!
- Create the journey that takes prospects from leads to clients
- Develop a clear message that promotes your business
- Launch your marketing plan into action with an effective roadmap
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